Digipack for the album:
Advertisement for the digipack:
The front cover of the album and advertisement features almost exclusively just the three band members in a mid shot. This was done to keep a focus on the band members and to allow the audience to connect and relate to them, and means that they will be seen more therefore growing the band image and brand and making them more known. It also allows for the audience to easily relate the band with the music. The design is fairly simplistic and not overdone, in conjunction with the fairly ordinary costumes, developing the idea of the band being normal people, making them more relatable. It shows the band to have no gimmicks and with a strong focus on the music. The inclusion of the cranes links the digipack and advertisement to the music video and also helps with a consistent star image as well as adding more of the indie pop genre feel as it is quite unusual, fun and unique. The idols above the heads of the band members adds some interesting colours and effects and resembles the idols used in the video game The Sims, attracting the younger target audience as we are relating the band to concepts that they are already familiar with and enjoy.
 |
| Example showing idols used above characters heads in The Sims 3 |
No comments:
Post a Comment